Brand Identity
Explorer's Inn is a lodge in the Tambopata National Reserve in southern Peru. It is a wonderful base from which to explore the best of nature because of the pristine, subtropical, humid primary forest that surrounds it. It is a place where sustainable ecotourism, biological study, and the protection of biodiversity coexist.
It's main goal is to preserve nature for future generations
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Design Objectives:
The visual identity of Explorer's Inn seeks to represent the privileged environment of the lodge, the hospitality of the communities of the Peruvian Amazon and the high-quality service offered by the company.
THE JAGUAR
The largest feline in the Americas and often called the “King of the Jungle,” the jaguar symbolizes strength and courage with its majesty and agility. In the brand's visual identity, it embodies the incredible diversity of fauna in the Peruvian Amazon and the unique, unforgettable experience of exploring it.
AYAHUASCA
A type of liana native to the tropical and subtropical regions of South America, Ayahuasca means "rope of the spirits" in Quechua. It is used by indigenous peoples in spiritual rituals as a form of medicine. In the brand's visual identity, Ayahuasca symbolizes the diverse flora of the Peruvian Amazon, the traditions and culture of the indigenous people, and the warm hospitality of Explorer's Inn.
Primary Logo - Portrait
SECONDARY LOGO - LANDSCAPE
Symbol
Submark Logo
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