Brand Identity
It is a company that offers workshops on fermenting food using ancestral methods and local knowledge. Its goal is to encourage people to incorporate probiotics into a balanced and healthful diet.
Its audience consists of individuals who value their health and prioritize mindful eating. They prefer natural foods and beverages and avoid artificial additives. They are familiar with probiotics and their benefits, and they aim to consume them to support their digestive health and immune system. Additionally, they are interested in fermentation as a whole and seek to expand their knowledge in the field.
The logo is inspired by the chemical transformations that occur during the fermentation of food, capturing the essence of this natural process. It symbolises the dynamic dance of the microbiota present in fermented foods, reflecting the vibrant activity that infuses vitality into the food and promotes gut health when consumed. It features flowing organic lines and a harmonious colour scheme that reflect the concept of fermentation and the natural world.
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